May 2011

Downrange: May 2011

It is an axiom in journalism that the customer is always wrong—which, of course, stands the customary business wisdom of 'the customer is always right' on its head. At least that’s the way it is in most newspaper newsrooms I’ve been in, and it’s even worse in the electronic media, which is much more of a beauty pageant than an episode of 'Jeopardy.' The derisive tone that 'the talent' takes when dealing with their readers, viewers, or users amazes me. Moreover, the journalistic gentry is often (usually) wrong, especially when it comes to guns and gun rights. They so misapprehend what the market really wants—facts piled upon more facts, and then some more facts—that they often go out of business.

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