Beretta Shipping New A400 Xplor Shotgun and Stepping Up Marketing Support in 2010
ACCOKEEK, Md.--Following the international launch of the A400 Xplor just over a month ago, shipments of the new shotgun are rolling out to the Beretta dealer network and to other major retailers.
According to Ryan Muety, Director of Marketing at Beretta USA, Initial reviews have produced very favorable comments and were planning significant marketing support for 2010, not only for this new product but across all our product lines.
Berettas print presence will increase in 2010 with the addition of publications and insertions consisting primarily of ads focusing on the features and benefits of key Beretta products.
We know that in this economic environment people are making tough decisions about necessary purchases and discretionary spending is certainly down, said Gary Ramey, VP Sales and Marketing at Beretta USA. That means for someone out there considering buying a new shotgun or rifle, or purchasing a handgun for the first time its even more important for them to feel informed and confident in the quality of the brand they are considering.
According to Muety, Beretta has a robust promotions calendar scheduled for 2010 using some of the broadcast and print schedule to support these initiatives. There is also a renewed emphasis on providing product collateral to the dealer organization, and Beretta will be issuing a suite of newly revised product brochures early this year. Rounding out the support materials is a comprehensive POP selection designed to support key products and promotions throughout the year.