December 31, 2008

Hunters Buy from Companies that Support Wildlife Conservation

Large majorities of hunters say they are more likely to buy products from companies that support wildlife conservation efforts, according to a recent survey.

In a November 2008 survey, respondents were asked if they would be more or less likely to buy from companies that support conservation of wildlife resources. A significant 67% of hunters stated that they are “much more likely” to buy products from conservation-supporting companies.

A further 22% of hunters describe themselves as “slightly more likely” to buy products from such companies.

Only 7% of hunters stated that companies’ support for conservation had no influence either way on their purchasing decisions.

“These results show that clear majorities of both hunters and anglers are positively influenced in their purchasing decisions by companies’ perceived efforts in support of wildlife and fisheries conservation,” said the survey’s author, Rob Southwick of Southwick Associates.

The survey results also show that hunters and anglers perceive specific companies as being supporters of conservation efforts. In the separate surveys, hunters were asked which listed companies they felt contributed to hunting and wildlife conservation. A list of companies to choose from was provided to each respondent.

The top five brands follow. The figure following each company or brand name indicates the percentage of hunting respondents who perceived that company as a conservation supporter:

  • Chevy Trucks: 16%
  • Budweiser: 13%
  • Polaris: 12%
  • Ford: 10%
  • Yamaha: 8.5%

Launched in 2006, helps the outdoor equipment industry, government officials, and conservation organizations track consumer activities and expenditure trends.

For more information, contact Rob Southwick.

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