January 11, 2010

SHOT Show University to be held Jan. 18

LAS VEGAS--SHOT Show University will once again be holding classes the day before the official beginning of NSSF's Shooting, Hunting, Outdoor Trade (SHOT) Show, January 18, 2010 at the Sands Expo & Convention Center.

Among the featured speakers will be George Whalin, retail guru, delivering the keynote address on strategies for a changing retail world. Whalin has a huge following, and his Web site, www.WhalinOnRetail.com, offers extensive background.

“SHOT Show University will have the format and subject matter that retailers have asked for in the post-university survey process,” said Randy Clark, NSSF managing director, business development. “The one-day schedule will cover the topics of marketing and promotions, seven keys to retail growth, e-commerce, store financials, ATF compliance, Whalin’s strategies for a changing world and more.”

Other speakers include Curt Jazwiecki, co-owner of Outdoor Business Network, the outdoor industry’s leading Web solutions provider; Wally Nelson, retired ATF senior executive; retail specialist Chris DiCenso; and author, speaker and retailer Tom Shay.

Topics and speakers include:

  • Keynote address: Strategies for a changing retail world, by George Whalin
  • E-commerce solutions to the firearms retailer, by Curt Jazwiecki
  • ATF compliance training for the firearms retailer, by Wally Nelson
  • Identifying the Challenges Ahead: Results of the 2009 Firearms Retailers Survey, by Rob Southwick
  • 7 Key points to a better retail business, by Christopher DiCenso
  • How to go forward when the going gets tough, by Tom Shay
  • High impact marketing and promotions to double your sales and triple your profits, by George Whalin
  • Creating a Turn-key Business with a Sustainable Competitive Advantage, by Bob Clements

For more information on the 2010 SHOT Show, go to www.SHOTShow.org.

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