October 26, 2009

Under Armour and Wounded Warrior Project Unveil Camo Football Uniforms

BALTIMORE--Under Armour will provide specially designed head-to-toe black and desert-camouflage uniforms for the University of South Carolina and University of Maryland football teams to wear on Nov. 14 to promote the Wounded Warrior Project, a not-for-profit organization that provides programs and services for injured service members and their families.

On that date, the Gamecocks and Terrapins will play the University of Florida Gators and Virginia Tech Hokies respectively. The South Carolina and Maryland teams will take the field featuring the Wounded Warrior Project logo.

The uniforms will also have a unique twist; a core value embellishment - Duty, Honor, Courage, Commitment, Integrity, Country, and Service - will replace the players' last name on the back of each jersey. Both games will be nationally televised.

Wounded Warrior Project

Wounded Warrior and Under Armour will create special make-up products for fans to wear on game day to show their support. The gear will be sold in college book stores, local military base exchanges, and online at www.UnderArmour.com. A percentage of the fan gear proceeds will be donated to the Wounded Warrior Project. Additionally, a select number of game jerseys will be auctioned off after the game on the University websites and 100% of the proceeds will be donated to the Wounded Warrior Project.

"We are extremely grateful to Under Armour and their partners, to their dedicated employees that believe in our mission, and of course to both universities and their athletic programs for this unique opportunity," said Steven Nardizzi, executive director of the Wounded Warrior Project. "The incredible design of these uniforms, especially the use of warrior character traits in place of the athletes' names on the game jerseys, and the overall visibility of these games, will generate excitement and greatly increase public awareness of our organization and the men and women we are privileged to serve."

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