March 24, 2012

Sturm, Ruger Suspends New Orders
Due to High Demand

( ) -- Sturm, Ruger & Company, Inc. (NYSE: RGR), has announced that for the first quarter 2012, it received orders for more than one million units. Therefore, it has temporarily suspended the acceptance of new orders.

Chief Executive Officer Michael O. Fifer made the following comments:

  • The Company's Retailer Programs that were offered from January 1, 2012 through February 29, 2012 were very successful and generated significant orders from retailers to independent wholesale distributors for Ruger firearms.
  • Year-to-date, the independent wholesale distributors placed orders with the Company for more than one million Ruger firearms.
  • Despite the Company's continuing successful efforts to increase production rates, the incoming order rate exceeds our capacity to rapidly fulfill these orders. Consequently, the Company has temporarily suspended the acceptance of new orders.
  • The Company expects to resume the normal acceptance of orders by the end of May 2012.

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