Crimson Trace Releases Pink Molded Laser Sights For S&W J-Frame and Ruger LCP

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(GunReports.com) — Crimson Trace will produce a limited run of Lasergrips and Laserguard products in pink variations for Smith & Wesson J-frame and Ruger LCP handguns.

Retailing for a suggested $219, these pink models will be available in June.

“Speaking with our women customers at various shows, we were asked if we could make a laser sight that wasn’t just your typical tactical black model,” said Kent Thomas, Director of Marketing for Crimson Trace. “Listening to feedback from both our female consumers and retail network, there is great demand for Crimson Trace laser systems with pink color pallets aimed at this rapidly growing segment of the market. We considered what the most popular self defense firearms carried by women were and adapted our product line accordingly.”

Each can be easily installed by the user and arrives pre-zeroed from the factory at 50 feet.

“If the customer registers her new laser sight, we’ll send them free batteries every year for life,” said Kent Thomas, director of marketing for Crimson Trace. “We’ve had reports of customers who are still on their original set of batteries after six or seven years, but on this program, you’ll never have to worry about having a fresh set.”

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