March 1999

Briley’s New Trans Pecos Rifles: Engineered For Accuracy

This Houston-based company is best known for its choke tubes and shotgun innovations. Now, sportsmen and gun fanciers can add high-end rifles to that reputation.

The business risks inherent in launching a new firearm are so sizable that many companies prefer to play it safe when it comes to new-gun production. As the auto industry knows, it’s much easier and cheaper to change the sheet metal on an existing model than it is to re-engineer a product from the wheels up. Moreover, in regard to guns, even if the concept sells well and recoups its development costs, there’s the additional worry that a new product has a lifetime of potential liability in front of it—such as when a customer leaves a cleaning rod in the barrel and proceeds to blow part of his face off. Thus, whipsawing caused by sales concerns, development difficulties, and the great unknown...

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